In today's digital landscape, capturing and retaining user attention is paramount. Users are bombarded with information, making it crucial for businesses to find innovative ways to engage their audience. Motion graphics walkthrough videos have emerged as a powerful tool to enhance user experience and drive results.
From simplifying intricate processes to enhancing brand storytelling, motion graphics walkthrough videos have become an indispensable tool for businesses seeking to improve user experience and achieve their marketing goals. Let's dive in and explore 30 inspiring examples that showcase the power and versatility of this dynamic medium.
In this Motion Graphics Walkthrough Video, we witness the power of visual storytelling at its finest. The clever use of a problem/solution narrative immediately grabs our attention and establishes the relevance of the ScienceLogic SL1 platform. The visual progression from disarray to order, mirroring the platform's impact on CMDDBs, is brilliantly executed.
We all appreciate the video's ability to simplify a complex technical topic without dumbing it down. The animations are dynamic and informative, and the message is crystal clear. This example proves that even the most intricate subject matter can be made accessible and engaging with the right approach.
The concise and engaging Motion Graphics Walkthrough Video for TeamViewer xPick brilliantly illustrates how it streamlines warehouse operations. We love the way it addresses common challenges, from increasing productivity to optimizing workflows, capturing the viewer's attention from the start. The clean 2D animation and dynamic transitions seamlessly guide us through the software's capabilities.
XPick empowers warehouse workers, minimizes errors, and ultimately boosts ROI. It showcases the impact of innovative technology in a visually captivating style. The video's emphasis on clear visuals and concise storytelling makes complex processes easy to understand, leaving a lasting impression on viewers.
The conveyor belt imagery, moving and adjusting prescriptions, instantly captures the essence of efficiency. Corvels Motion Graphics Walkthrough Video isnt just showing the process, its building trust and demonstrating the value they offer. Theyve taken a complex process, like prior authorization, and made it digestible, engaging, and visually captivating. Their approach ensures that viewers understand the impact of their service, highlighting the potential cost-savings and the positive impact on claim outcomes.
BDO's Motion Graphics Walkthrough Video inspires a journey of transformation. From the depths of personal reflection to the vastness of space, we are invited to dream bigger and push boundaries. The dynamic visuals and uplifting music ignite a sense of wonder, showcasing BDO's commitment to innovation and growth.
BDO's brand video masterfully blends live-action footage with subtle motion graphics, highlighting its diverse and collaborative culture. The captivating imagery, coupled with empowering messaging, invites viewers to embrace the power of collective action and achieve the unthinkable. This video not only strengthens BDO's brand identity but also inspires us to venture into uncharted territories.
We admire this Motion Graphics Walkthrough Video for its bold graphics and vibrant aesthetic. The 2D animation is both playful and sophisticated, employing a dynamic color palette that echoes Wärtsilä's branding. The use of geometric shapes to represent data points is visually striking, creating a sense of order and connectivity.
The video brilliantly conveys the core message that Wärtsilä Voyages platform connects all the dots, providing a holistic view of fleet operations. The Do you want to make immediate and positive change? pop-up is a clever hook that draws viewers in and sets the tone for a solution-oriented experience. This video is an excellent example of how abstract design can be used to communicate complex information in a clear and engaging way.
We admire how this motion graphics walkthrough video design encapsulates the chaos of managing accommodations. Prenos solution, a simple yet robust software, is introduced as the answer to the overwhelm, instantly capturing the target audience's attention. We love the concise messaging and clear visual hierarchy, which smoothly guides viewers through the software's key features and benefits.
The integration of the Xero logo visually reinforces the crucial accounting aspect, and the display of various accommodation types broadens the products appeal. This video's concise format and modern aesthetic create an engaging experience that inspires confidence in Preno's capabilities.
The rise of global e-invoicing mandates presents a significant challenge for businesses worldwide. We see a compelling motion graphics walkthrough video example demonstrating how OpenText's Active Invoices with Compliance platform addresses this complexity. With captivating visuals and a modern aesthetic, the video highlights the unique requirements of different countries and the difficulty of navigating this evolving landscape.
OpenText's solution is presented as a unifying force, simplifying global compliance and streamlining invoice processes. We love how the video showcases various features, from invoice validation and ongoing compliance management to seamless integration with existing systems. This approach clearly communicates the value of a centralized platform in meeting impending mandates and future-proofing businesses for the inevitable digital transformation of invoicing.
We find ourselves captivated by the sheer visual brilliance of this Motion Graphics Walkthrough Video for CAT Remote Fleet Vision. The way it seamlessly blends sleek 3D animations with a minimalist aesthetic is truly inspiring. We love the dynamic transitions and camera angles that maintain a fast pace, perfectly showcasing the software's user-friendly interface and powerful capabilities. It elevates the typical software demo to a work of art.
The smart use of color, echoing the iconic CAT yellow against a dark backdrop, reinforces brand identity while highlighting key information. This design choice not only looks good but guides the viewer through the core message: CAT RFV empowers informed decision-making and optimizes equipment performance. We are also impressed by how the concise text overlays and electronic soundtrack enhance the visual narrative, making the whole experience both engaging and informative.
We love how this motion graphics walkthrough video for SaaS masterfully explains the value proposition of WalkMe. The opening visual of crumbling shapes, symbolizing plummeting productivity, instantly resonates. WalkMe's interface is subtly presented as the hero, seamlessly weaving automated workflows and clear guidance throughout.
This video is a fantastic example of how motion graphics can clarify complex software functionalities. We appreciate the elegant transition from chaos to order. The simple, yet effective visual metaphors, paired with upbeat music, transform a potentially dry topic into a captivating story of digital transformation, making us eager to experience WalkMe for ourselves.
We admire the clean aesthetic and concise storytelling in this motion graphics walkthrough video for technology. The animation style, with its modern character designs and vibrant color palette, instantly captivates viewers. Capillary Anywhere Commerce+ is showcased as the solution for modern retailers, providing personalized shopping experiences across channels and automating key operations.
We love how the video effortlessly blends software demonstrations with engaging visuals, highlighting the seamless connection between online and offline retail. From personalized recommendations driven by AI to robust order management, Capillarys comprehensive platform is designed to empower businesses and drive growth.
In a visually striking display of 3D animation, this Acronis B2B marketing video showcases the power of simplification for service providers. We are captivated by the initial visual hook a field of glowing question marks that symbolize the complex challenges businesses face in managing their cybersecurity. This visual metaphor effectively sets the stage for Acronis Cyber Protect Cloud.
The transformation into the sleek, multi-layered 1 representing Acronis' unified platform is a stroke of genius. We all resonate with the need for a single, integrated solution that addresses multiple security needs, and this video captures that perfectly. The clear and concise UI demonstration further reinforces the message of efficiency and control, showcasing how Acronis empowers businesses to simplify complex operations.
FIS offers omnichannel payments that help streamline the Buy Online Return In Store process. This video is designed to illustrate the challenges retailers face when handling BORIS returns, highlighting the need for an omnichannel solution.
Video Design - This motion graphics video uses a simplified, isometric style to show the complexity of traditional BORIS returns. The visual design is focused on clear communication. A stylized white line drawing of a retail store interior is used with simple 3D objects to show the user journey, highlighting the multiple systems and processes involved. The color scheme is predominantly blue, gradually shifting to red to emphasize the challenges, and then a yellow forklift pops up in the background, showing the logistics involved.
B2B Video Example - This approach ensures that viewers understand the problem and the potential solutions, making the video impactful and persuasive. The overall tone of the video is professional, informative, and engaging, highlighting the need for an omnichannel solution to simplify the process.
This video is a great example of how to use simple motion graphics to effectively communicate the benefits of a product. It's a clear and concise B2B Video Example that highlights the value proposition of SMS shortcodes for businesses.
Video Design - The video uses a minimalist design aesthetic, with white as the background and clean animation and text elements in teal blue and light blue. This makes the video easy to understand and visually appealing. The video effectively utilizes simple animations like a moving line to visually explain the process, making it a good Motion Graphics Feature Introduction Video.
The video's visual style clearly communicates the objective of the video. The simplistic design is paired with clear, concise language, highlighting the ease of use and benefits of the SMS shortcode feature. This, combined with a confident tone, encourages the viewer to consider using the feature to enhance their business communication.
Conversational AI assistants help revenue teams engage with leads, nurturing them until they are ready to buy. This video is designed to introduce conversational AI and communicate its value proposition for revenue teams.
Video Design - The video uses a Motion Graphics Feature Explainer Video style to visually depict the capabilities of AI assistants. It begins with simple geometric shapes, gradually transforming them into a colorful and dynamic representation of conversation and engagement. The visual style is playful and engaging, effectively conveying the concept of conversational AI.
This video is a great B2B Video Example because it uses dynamic graphics to visually represent the process of conversation automation. It utilizes a simple yet effective design language that easily communicates how AI assistants can help revenue teams grow exponentially. The overall tone is professional yet approachable, emphasizing the importance of delivering a personalized experience for customers.
GumGum is a company that focuses on contextual advertising, enabling brands to reach their target audience in a brand safe and data protected way. The video is designed to highlight the importance of security and how GumGum can help businesses overcome potential challenges in a remote work environment.
Video Design - The video utilizes a clean and modern style that incorporates a combination of minimalist illustrations and animated graphics. Motion graphics play a key role in visually representing the concepts that are discussed in the video. The video's simple yet engaging design ensures that the information is communicated effectively and in a memorable way.
The use of animated graphics, such as the cityscape that changes as the narrative progresses, helps to visually illustrate the concept of security gaps in a remote work environment. The visual style of the video uses simple and straightforward illustrations that contribute to a calming and positive tone. The video effectively communicates the importance of security for businesses operating in a remote work environment. The visual design helps to drive the objective of the video, which is to showcase the benefits of GumGum's Contextual advertising solution and its role in ensuring data protection and security.
Alation is a data catalog solution that helps organizations manage their data. This video is designed to highlight the company's achievements and success over the past decade, establishing it as the best in the data catalog industry.
Video Design - The video uses a clean and minimalist design with a blue and orange color palette. Animated silhouettes of famous athletes are featured throughout the video, representing various sports like basketball, soccer, and tennis. Each athlete's silhouette is layered over a blue background with overlapping geometric shapes and a contrasting orange color for text. This style celebrates achievements and conveys that Alation is the industry leader.
B2B Video Example - The video effectively communicates Alation's goal of highlighting its success through a strong narrative and visual design. The sports metaphors and imagery of athletes at the peak of their success position Alation as the industry leader. The video has a confident and celebratory tone, signifying the company's commitment to delivering a superior data catalog solution.
With its vibrant 2D animation and relatable storyline, this Motion Graphics Walkthrough Video effectively communicates the pain points of outdated expense management systems. The visual metaphor of piling coffee cups vividly represents the mounting workload, resonating with anyone who has struggled with manual processes. The clean UI demonstrations are a breath of fresh air, hinting at the solution without overwhelming the viewer.
American Express and SAP Concur's branding is subtly woven throughout, ensuring viewers understand the source of this streamlined approach. The upbeat music and concise messaging keep the video engaging, while the smooth transitions and balanced scene composition enhance its professional appeal. This video is a great example of how motion graphics can be used to tell a compelling story while showcasing a product's benefits.
Citrix DaaS helps organizations address cyber threats and hybrid work environments. Analytics provide visibility into user access and protect sensitive data.
Video Design - Simple, clean line art and a bright green background illustrate cybersecurity concerns, hybrid work challenges, and the benefits of Citrix. Static and animated graphics are used, with a minimalist design approach.
B2B Video Example - The visual style communicates the challenges faced by organizations, and how Citrix provides a solution. The video uses a positive and reassuring tone, emphasizing the benefits of using Citrix. The simplicity of the graphics makes the video clear and engaging, and helps the audience quickly grasp the core concepts.
CombiSave is a water saving valve that can be installed with most combi boilers. The video is designed to showcase the potential benefits of CombiSave, focusing on how it can help save time and money on energy bills.
Video Design - The video opens with an animated hourglass, depicting the time wasted waiting for hot water, followed by a series of flat bath tubs representing the amount of water wasted. This approach is visually engaging and immediately grabs the viewer's attention. The use of bold colors and clean flat design makes the video easy to understand and memorable.
This is a great example of a B2B Video Example that effectively conveys its message through the use of engaging graphics and simple animation. The video concludes by emphasizing the positive impact of CombiSave on energy bills and the environment. The tone is professional and informative, making the video a strong call to action for viewers to learn more.
LightForce is a company that focuses on providing solutions for managing connectivity providers. This video is designed to explain the challenges faced in managing connectivity and introduces a solution to address those challenges.
Video Design - The video uses a simple and engaging animation style, with clean, flat illustrations and bright colors. The motion graphics are designed to highlight the key challenges related to connectivity, particularly the complexities involved in managing roaming across different countries and how quickly regulations can change.
B2B Video Example - The visual style of the video is simple and direct, using animated graphics that clearly illustrate the topic, thus capturing the attention of the intended audience. A minimalist design paired with the clear messaging creates a professional, informative, and trustworthy tone. The video effectively communicates the goal of the video, which is to showcase how the product addresses the challenges of global connectivity.
KPMG Lease Hub helps businesses manage lease accounting challenges, simplifying the process of lease accounting. This video is designed to introduce KPMG Lease Hub as a solution for businesses facing complexities in AASB 16 compliance.
Video Design - The video features a minimalist visual style, utilizing colorful graphics and motion graphics. Bright colors are used for the graphics and animation that depict the different elements of the lease accounting process. A clear and straightforward narrative with minimal text is present, making it easy to understand the complexities of lease accounting and how KPMG Lease Hub can help.
The clean visual design of the video helps communicate the key benefits of KPMG Lease Hub. By using simple graphics and animations, the video effectively conveys the complexities of lease accounting and how KPMG Lease Hub can help businesses overcome these challenges. The clear and concise narrative creates a professional tone that builds trust with potential clients. The overall message of the video is that KPMG Lease Hub provides a simple and effective solution for businesses seeking a comprehensive approach to AASB 16 compliance. B2B Video Example
1Password is a solution that helps people protect their digital information. This video is designed to introduce the latest version of 1Password, version 8, for Mac.
Video Design - The video features a vibrant and futuristic design aesthetic, utilizing a blue and purple color scheme and neon-style glowing lines, which immediately gives it a modern and tech-forward feel. This is further enhanced by the use of abstract shapes and motion graphics. This Motion Graphics Feature Deep Dive Video makes effective use of minimalist design. The video uses subtle yet impactful visual transitions and smooth animation.
The visual style of the video is able to communicate the objective, introducing the new version of 1Password for Mac, by portraying the software as modern and secure. The video's design has a futuristic tone, which aligns with the narrative of the software being designed for the modern, digital age. This approach emphasizes the software's focus on digital security and how it integrates seamlessly into a user's digital life.
Planning in a Box is a Software as a Service (SaaS) solution focused on exception-based supply chain collaborative planning. This video is designed to explain the need for Planning in a Box's solution.
Video Design - This Motion Graphics Feature Demo Video utilizes a minimalist design with simple shapes, flat colors, and clear lines. Illustrative characters are used in a dynamic fashion to show a complex network, emphasizing the challenge of securing a modern workplace. The video uses contrasting color palettes for visual appeal, with light grey backgrounds highlighting the importance of security in a world of interconnected devices and information.
The visual style helps viewers understand the complexities and the vulnerabilities of a modern network. Through clear graphics, the video effectively communicates the challenge of keeping data safe from security threats, which sets the stage for Planning in a Box's solution. It uses a calm and professional tone to establish trust with viewers, making it easy to understand the problem and recognize the need for a solution.
Syncsort is a company that focuses on data management and integration solutions. This particular video is designed to introduce a product, Syncsort Connect, which aims to streamline selling on Reverb, an online marketplace for music lovers.
Video Design - The video employs a Motion Graphics Feature Overview Video style that uses clean, minimalist visuals. The graphics are vibrant and well-designed, featuring flat vector illustrations of objects like a globe, musical notes, a violin, and a cityscape. The video uses contrasting colors, such as a dark blue background with bright yellow and green accents, for an engaging visual experience. The simple design and clear animations help to highlight the key features and benefits of the product.
This video's use of clean design and simple, animated visuals allows it to effectively communicate the product's value and ease of use. The tone is friendly and inviting, focusing on the challenges and benefits of selling music gear online. These elements work in unison to effectively convey the product's message and drive the viewer toward its purpose, which is to showcase the features and benefits of Syncsort Connect.
CLEAR Health Pass is a touchless solution for connecting identity to health insights, which allows businesses to safely bring people back to work. This video is designed to showcase how CLEAR Health Pass empowers individuals to confidently move forward.
Video Design - CLEAR uses a simplified animated style for the video. The Motion Graphics Feature Promo Video displays clear and concise visuals, using minimalist illustrations with simple animation. The vibrant color palette, including blue and green, adds a modern feel and evokes a sense of security and wellness. The fast-paced transitions help to keep the viewer engaged.
The video's visual design reinforces the message of a seamless and secure experience that CLEAR provides. The animation style makes the video easy to understand and engaging, and the use of color palettes conveys the brand's commitment to health and safety. The video's overall tone is optimistic and confident, suggesting a positive future for returning to work and daily activities.
Schneider Electric is a company specializing in power systems and solutions, this video is designed to introduce the concept of digital transformation in power systems.
Video Design - The video uses a minimalistic design style with flat 2D illustrations. It starts with a simple, engaging animation of a worker facing a complex power panel, highlighting the challenges that arise from managing traditional power systems. It then presents the solutions using a Motion Graphics Feature Introduction Video, where the visual flow clearly explains the concept of native connectivity, using the example of a QR code to access information. The visual design features clean lines, bright colors and dynamic animations, creating a visually appealing and informative experience.
The visual style, coupled with simple and engaging animations, does an excellent job of communicating the complex concept of digital transformation in a clear and concise manner. This approach creates a positive and informative tone, encouraging the viewers to explore the benefits of Schneider Electric's products and solutions. The video effectively demonstrates the core features of native connectivity, making the content highly relevant for anyone interested in the digital transformation of power systems.
Western Digital is a company that specializes in data storage solutions. This video is designed to demonstrate their data analysis tools and methodologies for the growing automotive storage market.
Video Design - The video style is a minimalist Motion Graphics Feature Guide Video. The design concept is clean and modern, with simple shapes and bright colors. The video relies heavily on animation and graphics to convey information, which is effective for this type of video.
The visual design and graphics are clear and easy to understand. The animation is smooth and engaging, making the video a good Motion Graphics Feature Guide Video. The video uses a combination of data visualizations and animated graphics to illustrate the process of measuring, cleansing, and analyzing data to deliver valuable insights. The video uses a conversational tone to engage the viewer and explain the complexity of automotive storage. This design helps the viewer understand the process and benefits of Western Digital's data analysis tools, ultimately driving the goal of promoting their solution for the automotive market.
BetterCloud helps businesses manage the ever-growing number of applications and data scattered across different cloud platforms. The video is designed to highlight the benefits of connecting BetterCloud and Okta, to streamline user connections and secure user interactions.
Video Design - The video incorporates a bright and playful visual style. The use of diverse cartoon characters, animated objects, and a clean background contribute to a lighthearted and engaging tone. This approach makes it an effective Motion Graphics Feature Explainer Video by capturing the attention of the viewers. The video features iconic graphics of cloud applications, such as Google, Slack, and Box, which immediately resonate with viewers and establish a relatable context.
The visual style of the video effectively communicates the goal of simplifying and securing cloud application management. The animated transition from a single vendor environment to a multi-application environment clearly showcases the complexity of managing diverse applications. The vibrant colors, bold graphics, and cartoonish characters maintain a positive and optimistic tone, highlighting the potential for greater efficiency and security. The video's visuals effectively reflect the core benefits of using the combined solution, driving the objective of creating a unified, secure, and user-friendly experience.
Cotiviti works with healthcare payers, including the top 25 plans in the United States. This video is designed to showcase Cotiviti's ability to help healthcare payers enhance efficiency, reduce costs, and improve overall quality.
Video Design - The video is created in the style of a Motion Graphics Feature Showcase Video. The video uses a clean and modern graphic style, featuring bold purple and pink colors, simplified illustrations, and minimal text. It features animated icons and illustrations, which are key elements of a Motion Graphics Feature Showcase Video. The clean visuals and bright colors, create a positive and engaging feel, which is ideal for communicating a brand's value.
The simple design and animation style effectively communicate the challenges faced by healthcare payers and how Cotiviti can help. The video uses a conversational and optimistic tone to appeal to its audience, while conveying the importance of efficient and accurate payment processes, highlighting Cotiviti's role in achieving these goals.
Silvercloud is a digital mental health and wellbeing platform, this video is designed to introduce the platform and its services.
Video Design - The video uses a clean and minimalist design style, relying on simple graphics and animation. The purple color scheme, Motion Graphics Feature Presentation Video, evokes a sense of calmness and serenity, aligning with the subject of mental health and wellbeing. The graphics, such as the head silhouette with a plus sign or leaves, are simple yet powerful in conveying the message.
The visual style effectively communicates the objective of the video. By using a simple and calming design, the video creates a welcoming and comfortable environment that aligns with the core values of Silvercloud. This style encourages viewers to explore the platform's offerings and its commitment to providing a judgement-free space for mental health and wellbeing. The video also highlights the digital and on-demand nature of the platform, appealing to a tech-savvy audience. The tone is reassuring and encouraging, highlighting the benefits of using the platform for individuals seeking support with their mental health.
FAQ
How can motion graphics help me explain my complex product or service simply and engagingly?
Motion graphics translate complex products/services into engaging visuals, simplifying messages for wider understanding. Animation and storytelling enhance audience engagement.
What are the different styles of motion graphics, and which one best suits my brand's personality and target audience?
Motion graphics styles range from minimalist to extravagant. Collaborate with studios to find the best fit for your brand and audience, maximizing impact.
How can I use motion graphics to tell a compelling story that resonates with my audience and reinforces my brand message?
Craft compelling narratives that resonate, using motion graphics to reinforce brand messaging and forge lasting connections.
What are the key elements of a successful motion graphics video, including visuals, sound design, and storytelling?
What is the typical cost range for producing a motion graphics video, considering factors like length, complexity, and studio experience?
Production costs typically range from $1,000 to $6,000 for a 60-second video, depending on complexity and studio experience. Fixed-fee pricing offers budget predictability.
How can I find a reputable motion graphics studio with a proven track record and a style that aligns with my vision?
Seek reputable studios with proven track records and styles aligning with your vision. Review portfolios and client testimonials.
What kind of information and assets do I need to provide to a motion graphics studio to ensure a smooth and efficient production process?
Provide clear briefs, brand guidelines, existing assets (logos, images), and product specifications for smooth production.
How can I ensure that the final motion graphics video aligns with my brand guidelines and effectively communicates my key messages?
Ensure alignment with brand guidelines and key messages through open communication and regular feedback throughout the project.
What are some best practices for incorporating motion graphics into my marketing funnel to enhance engagement and drive conversions?
Integrate motion graphics strategically into your marketing funnel for product demos, explainer videos, and social media content to boost engagement and conversions.
How can I repurpose my existing marketing assets, such as images, text, and logos, into dynamic motion graphics content?
What are the benefits of using motion graphics over other video formats for specific marketing objectives, such as product demos or brand storytelling?
Motion graphics excel at simplifying complex information and creating engaging narratives, ideal for product demos and brand storytelling.
How can I make sure my motion graphics video is accessible to a wide audience, considering factors like language, captions, and cultural sensitivity?
Ensure accessibility through multilingual voiceovers, captions, and culturally sensitive content tailored to your target audience.
How can I use motion graphics to create a unique brand identity that stands out from the competition and resonates with my target market?
Create a unique brand identity using motion graphics, leveraging visual storytelling and distinctive animation styles.
What are some creative ways to use motion graphics in my marketing campaigns to capture attention, generate interest, and drive action?
Capture attention with creative campaigns using eye-catching visuals, interactive elements, and targeted messaging to generate interest and drive action.
How can I use motion graphics to educate my target audience about my products, services, or industry in an engaging and informative way?
Educate your target audience with informative motion graphics, simplifying complex topics and making learning engaging.
How to plan and optimize Motion Graphics Walkthrough Videos?
Design with Purpose: "Design is the silent ambassador of your brand." - Paul Rand. Advids embraces this philosophy. For a healthcare client, we developed a motion graphics walkthrough video with a calming color palette and clear, concise visuals, reflecting their brand's focus on patient well-being. This resulted in increased patient trust and a 15% rise in appointment bookings.
Actionable: Align visual elements with brand identity and target audience.
Visual Storytelling: "The ability to simplify means to eliminate the unnecessary so that the necessary may speak." - Hans Hofmann. Advids applied this principle for an e-commerce client. We streamlined their product onboarding process with a motion graphics walkthrough video, focusing on key features and benefits. This led to a 10% decrease in customer support inquiries and a 5% increase in sales conversions.
Actionable: Prioritize clarity and conciseness in visual communication.
Mobile-First Approach: "Mobile is the future of search. And it's the present of everything." - Cindy Krum. Advids recognizes this shift. For a travel client, we optimized a motion graphics walkthrough video for mobile viewing, ensuring seamless playback and readability on smaller screens. This resulted in a 25% increase in mobile bookings.
Actionable: Optimize videos for mobile viewing to reach wider audience.
Service Clarity: "Productization is about packaging your expertise into a repeatable, scalable, and profitable offering." - Eisha Armstrong. Advids applied this wisdom for a consulting client. We created a motion graphics walkthrough video explaining their complex service offerings in a clear, concise manner. This led to a 18% increase in qualified leads.
Actionable: Simplify complex services into easily digestible visual explanations.
Scalable Growth: "Focus is a superpower. What you focus on expands." - Stijn Hendrikse. Advids leveraged this principle for a software startup client. We created a series of motion graphics walkthrough videos targeting different user segments, maximizing reach and engagement. This resulted in a 30% increase in user acquisition.
Actionable: Target specific user segments with tailored video content.
How motion graphics walkthrough video examples is curated?
We dove deep into motion graphics walkthrough videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic motion graphics walkthrough videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Motion Design Principles Evaluating the effective use of timing, easing, and animation principles specific to motion graphics. 7.Sound Design Integration Assessing the quality and impact of sound effects, music, and voiceover in enhancing the visual narrative. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, motion graphics walkthrough video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
How motion graphics walkthrough video examples are curated?
We dove deep into motion graphics walkthrough videos, curating an insightful resource guided by an 8-parameter framework:
Our 8-Parameter Curation Framework
1.Relevance Authentic motion graphics walkthrough videos showcasing real-world applications. 2.Diversity Showcasing diverse visual styles, industries, and target audiences for inspiration. 3.Engagement Analyzing audience response, information design, 10-second litmus test. 4.Visual Design Evaluating aesthetics, clarity, effectiveness of visuals. 5.Narrative Structure Assessing storyline clarity, flow, message effectiveness. 6.Motion Design Principles Evaluating the effective use of timing, easing, and animation principles specific to motion graphics. 7.Sound Design Integration Assessing the quality and impact of sound effects, music, and voiceover in enhancing the visual narrative. 8.Performance Metrics Utilising VidIQ to assess watch time, audience retention.
A team of video designers, video marketers, and digital content experts collaborated with lead editor Orko to ensure diverse, adaptable examples, moving beyond the repetitive.
Updated October 12th, 2024, this collection is constantly refreshed with new examples meeting high standards, featuring styles like:
0.22% of videos are featured in this blog. With only 3.5% videos meeting the visual design parameter.
Advids Source: Advids/Youtube, motion graphics walkthrough video examples 2024, n=13636 videos within duration <3 mintues, across industries. (30/13636 = 0.0022 or 0.22%)
Author & Editor Bio
A video producer with a passion for creating compelling video narratives, Orko Roy brings a wealth of experience to his role. His background in Digital Journalism and over 11 years of freelance media consulting inform his approach to video production. For the past 7 years, he has been a vital part of the Advids team, honing his expertise in video content planning, creation, and strategy.
His collaborative approach ensures that he works closely with clients, from startups to enterprises, to understand their communication goals and deliver impactful video solutions. He thrives on transforming ideas into engaging videos, whether it's a product demo, an educational explainer, or a brand story.
An avid reader of modern marketing literature, he keeps his knowledge current. Among his favorite reads from 2024 are "Balls Out Marketing" by Peter Roesler, "Give to Grow" by Mo Bunnell and "For the Culture" by Marcus Collins. His results-driven approach ensures that video content resonates with audiences and helps businesses flourish.
